Roadtrippers Pin Droppere

Overview

Pin Dropper was developed to enhance Roadtrippers’ mapping functionality by allowing users to manually place custom waypoints on the map. The project targeted road warriors and full-time RV travelers who were familiar with mainstream mapping applications. This feature served as both a quick way to add arbitrary points to trips and laid the groundwork for future platform developments.

Challenge

The primary challenges included:

• Users could only add locations by address or choosing from existing database entries
• Missing core functionality available in competitor platforms
• Need to maintain consistent experience across different devices and platforms
• Complex tablet-specific UI/UX considerations
• API and device performance constraints
• Lack of a unified design system across platforms

Solution

The team implemented a comprehensive solution that included:

1. Development of reusable UI components that would support future features
2. Platform-specific adjustments while maintaining consistent user experience
3. Careful consideration of tablet-specific behaviors through prototype testing
4. Implementation of performance optimizations for older mobile devices
5. Structured design process including:
   • Problem definition and success metrics
   • Extensive research and analysis
   • Solution generation and validation
   • Prototype testing
   • Cross-functional collaboration with engineering teams

The testing process was conducted in three phases:

• UI prototype user testing
• Internal build testing
• Opt-in beta testing

Impact

The project delivered significant results:

• Grew to 2 million unique monthly users
• Maintained 4.7 app store rating
• Reduced support requests related to custom location additions
• Increased new trip creation rates
• Created foundation for future feature developments (particularly beneficial for 2020 feature releases)
• Improved cross-platform consistency while maintaining platform-specific optimizations
• Enhanced user satisfaction by addressing a frequently requested feature